Mass Media And Its Influence On Consumer Culture - 1497 Words

1.0 Introduction Consumer researchers have recognized that people consume in ways that are consistent with their sense of self (Sirgy, 1982). Consumption is not only a tool to obtain the value of goods and display social status, but also is closely related to self-identity. In the consumer culture, customers no longer just shop because of their needs. The desire of individual s self-development and self-taught continue to stimulate the consumption. People change themselves as much as possible by buying new goods. In answer to the problem what kind of person he is, people not only judge other people according to a virtue or quality of the individual, but tend to be based on personal lifestyle or behavior consistent with specific†¦show more content†¦3.0 The importance of advertising In the increasingly competitive market, people pay more attention to the development of brand image. Meenaghan (1995) stated that advertising is considered to be an important marketing tool. It informs consumers of the product information and it is a popular and effective way to communicate with their customers. Companies could attract target groups through advertising. Advertising are largely based on defining the desires and dreams of the consumers so it do not attempt to manipulate consumers, but rather the symbolic meanings which are attached to the products. When a company launches advertising, its goal is to promote consumption and increase market sales. Abideen and Saleem (2011) stated that advertising promotes product awareness in the minds of all the potential and target consumers and as such playing a huge role in influencing the consumer purchasing decision. Therefore, many companies choose to make the advertising to attract the customers. These companies also use consumer ‘s self-identity concept to advert and let the customers know the products could satisfy their self-identity. There are three different advertisements below. 3.1 Chanel Advertising is a major carriers of brand. The advertisement of Chanel No. 5 perfume has an amazing visualShow MoreRelatedMass Media Influence On American Culture878 Words   |  4 PagesMajor developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the InternetRead MoreThe And Dissemination Of Cultural Values, Ideologies, And Hierarchies832 Words   |  4 Pagessemiotics, important issues to understand the full web of the â€Å"word-concept† culture, dominate much of the theory and practice. The most common debates are over naming eras and redefining terms like popular, culture, popular culture, etc. Despite the debate, the historiography maintains four important foci for the construction of cultural values: industrialization and the Progressive Era, the influence of industrialized media, the concept of shifting contexts, and a reference an attempt to identifyRead MoreThe Effects Of Mass Media On American Culture951 Words   |  4 PagesEffects of Mass Media Introduction Why is mass media influencing the American culture? This is what we are going to be discussing in this essay. It’s important that we understand where the media has come from and where it is now and the journey that it is taking the American culture in the last century. America has now explored what un-traditional media and it has a major impact on the culture called new media. 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Newspapers, magazines, radios, and televisions constantly give out messages to promote products, attitudes, and ideas in an attempt to influence audiences. The effect is further enhanced when digital media, particularly the Internet, enters the competition for the limited supply of audi ence attention. The saturated mass media industry no longer has the benefit of reach it used to haveRead MoreCulture in Theodor Adorno and Max Horkheimer’s Book Dialectic of Enlightenment609 Words   |  3 Pagesâ€Å"Culture Industry: Enlightenment as Mass Deception† is a chapter in Theodor Adorno and Max Horkheimer’s book â€Å"Dialectic of Enlightenment† it goes onto discus the conflicts presented by the â€Å"culture industry.† Adorno states that the culture industry is a main phenomenon of late capitalism, encompassing all products from Hollywood films, to advertisements, and even extending to musical compositions. Adorno is very deliberate in noting the term â€Å"culture industry† over â€Å"mass culture† this was doneRead MoreThe Mass Decline Of Childhood Identity And The Social Implications Involved899 Words   |  4 Pagesprimary consumers of marketing (Hill, 2011, p. 348). As the documentary Consuming Kids illustrates, infants are easily deceived by society, culture, and especially media scams (Barbaro, 2008). Marketing has shifted the focus of children from traditional playing to various consumerist desires. This paper will explore the causes of the mass decline in childhood identity and the social implications involved. The impact of marketing for children will be examined through its effects on culture and societyRead MoreSocialization As A Function Of Media1561 Words   |  7 Pagesof Media Mass media, significantly through mediums that project news and information, greatly affect what and how we learn about the world around us. 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Juveniles have committed crimesRead MoreMass Media Usage813 Words   |  4 PagesIntroduction to Media Industries Media Visualization Essay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individuals

While Psychology Theorists Vary Greatly On Their Theories

While psychology theorists vary greatly on their theories of personality, they all concur that numerous elements go into the creation and development of personality. The elements used in the creation and development of personality are: nature versus nature, the unconscious, view of self, development, motivation and maturation. Each of these elements contributes to the understanding of personality theory. To better understand the connection of these elements and the formation of personality theory researchers have conducted cases studies, surveys, and laboratory observations in order to observe the relationship between these elements and personality. Based upon the research that has been conducted correlations and casualty can be formed†¦show more content†¦Foundations of Personality Nature Versus Nurture The argument of whether an individual’s personality is defined by nature or nurture is one of the oldest debates in psychology. On one hand, are biological theorists who use research to support the importance of genetics on behavior (Zaky, 2015). On the other hand, are theorists who support the theory of tabula rasa, which is the stance that we are born with blank slates and acquire our personality from experiences (Zaky, 2015). An example of a biological theorist is, Bowlby who viewed infant attachment as being an innate process for survival (Zaky, 2015). By contrast, behavioral theorist Bandura states that personality is developed based upon social experiences Zaky, 2015). Of note in the debate between nature and nurture in personality development is a study conducted by Dr. Fatima Kamran (2016) regarding perceived personality differences between siblings by parents. This was a very important study in regards to nature versus nurture, since both lines of thought would suggest that siblings that share genetics and home environments would be similar to each other. 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The field of human development is divided into five main theory groups. The theory groups are psychodynamic, biological, cognitive, behavioral, and systems. Each theory group has many contributing theorists, all with different views, beliefs, research methods, and life experiences. All theories are valuable in the field of psychology, however some theories may prove to be more helpful than others, in specific careers. There are some theoretical approaches thatRead MoreRelationship Between Pay And Motivation Essay1718 Words   |  7 Pagesgoals. That is what causes you to act in a certain way. There are two primary theories of motivation that are often used by employers: extrinsic motivation and intrinsic motivation. In this essay I will be looking at two different theorists with different views on relationship between pay and motivation. Maslow and Taylor are two theorists that I will be looking at and comparing the pay and motivation. Maslow s theory uses hierarchy of needs. Maslow states that there are 5 main levels of needs.R ead MoreLev Vladimirovich Kuleshov and The Moscow Film School Essay918 Words   |  4 Pageshold that they began to manipulate their audience into following a story their way and feeling it in those exact steps. Lev Vladimirovich Kuleshov a Soviet filmmaker and film theorist in the 1920s who taught at and helped establish the world’s first film school, the Moscow Film School. He was one of the very first film theorists and one the great pioneers of early editing regarded amongst worldwide filmmaker and he is famous for what became known as Soviet Montage. From Kuleshov perspective, theRead MoreThe Linguistic Intelligence Of Multiple Intelligences968 Words   |  4 Pageslinguistic intelligence, logical-mathematical intelligence, spatial intelligence, bodily-kinesthetic intelligence, musical intelligence, interpersonal intelligence, interpersonal intelligence, and naturalist intelligence. The linguistic intelligence theory is described as the ability to speak and write as well as the ability to understand written and spoken language. People utilize their verbal and linguistic skills during a typical conversation. People with very high linguistic skills may find themselvesRead MoreBiopsychosocial and Biomedical Model of Health1648 Words   |  7 PagesHuman beliefs about the causes of illness and injury vary from one era to another. In the Neolithic times (c.a 8000- 9000 b.c ), illness and injury being common phenomena’s, were directly associated to natural events manipulated by higher powers which also controlled climate changes and other natural events. Overtime, healing ceremonies, songs, sacred objects, and incantations were developed as means of pacifying the evil forces which were believed to cause diseases, and illnesses. 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Integrated Design and Construction

Question: Discuss about the Integrated Design and Construction. Answer: Introduction: Also called PS, polystyrene insulation refers to using a synthetic aromatic fiber which is manufactured from a styrene monomer in the insulation of structures. As opposed to the other insulators, polystyrene if found rigid. It can also withstand very high temperatures and as well act as a barrier to noise thereby reducing noise levels(Harley 2002, p. 358). This insulation occurs either as expanded polystyrene or extruded polystyrene. Expanded polystyrenes are found in such substances as packing foam pellets which such times as models of architecture are often made from extruded polystyrene. Foamed polystyrene contains numerous micro air bubbles which are contained within it. Being that air is a poor conductor of heat and with the high thermal mass of polystyrene, polystyrene becomes efficient in insulation preventing the transfer of heat. As the thickness of polystyrene increases, its effective thermal insulation properties also increase with this increase even higher in extruded polystyrene. Extruded polystyrene is a better thermal insulator than expanded polystyrene due to the high density of its structure and its ability to resist moisture(Elpel 2010, p. 139). On the other hand, expanded polystyrene easily get soaked with moisture they deteriorating its R-value. It is for this reason that it is recommended to keep expanded polystyrene free from vapor during usage. Regarding acoustics, polystyrene is quite a poor insulator of sound but the property can be improved by linking it to more rigid materials. An example for this case is linking polystyrene with insulated panels which would improve its acoustic blocking properties. This is an insulation made from thin fibers of glass which are often light-weight as well as cost effective. Fiberglass insulation is often packaged in the form of rock wool which is either 8-foot batts or loose fills. The use of fiberglass for insulation dated back to the 20th century and it became more popular after people lost favor and taste for asbestos due to its risks of causing cancer. Fiberglass is currently used in insulation of modern structures in the construction industry. Unlike polystyrene, fiberglass has excellent acoustic properties. The numerous bound fibers in the insulation are responsible for this property. These bond fibers also trap heat thereby making fiberglass thermally effective as far as regulating heat loss is concerned. Fiberglass neither burns nor absorbs water because it is made of glass(Carey 2012, p. 368). As a result of the increasing environmental concerns in relation to manufacture of insulators, a great percent of newly manufactured fiberglass is made from recycled fiberglass. This improves on the environmental sustainability. Also, observes in fiberglass is the pink color even though fiberglass is not naturally pink. The pink color is an additive by the manufacturer for marketing purposes as a pink and softer fiberglass is preferred by a buyer compared to the light gray or white natural one(Learning 2012, p. 258). Fiberglass is as well used in the creation of products including tent poles, automobile bodies, shower curtains, roofing and boat hulls. By trapping heat between the fiber bonds, fiberglass can keep rooms cool in the summer and warm during winter thus a convenient mechanism for enhancing energy efficiency. Despite the benefits of fiberglass insulator, they also have drawbacks. These include itching, irritation, and rashes that are caused when the particles of fiberglass get into contact with the skin. Still, airborne particles of fiberglass have the ability to be deeply lodged into the lungs and hence believed to causative agents of cancer and other health related complications. It is due to this health hazard that all fiberglass insulators must be labeled with a cancer warning. Fiberglass releases particles into the air upon disturbance(Seville 2012, p. 285). These particles are hazardous when inhaled. In this regard, it is recommendable to dampen a region from which removal of fiberglass is to be done so as not to allow the particles to escape into the air. Also known as mineral wool insulation, rock wool insulation is made of batts which are quite easy to install just like the case of fiberglass wool. The difference between rock wool insulation and fiberglass insulation is that for rock wool insulation instead of fibers of glass it is made of rocks. The process of manufacture involves heating of natural rock to a temperature of about 3000?C at which it melts. The molten rock which is in the form of magma is subjected to a very high-pressure jet of either steam or air. After this, it is spun a super high speed to form strands of fiber(Elpel 2010, p. 192). The fiber strands are then captured and compressed into dense, thick mats which are thereafter cut and trimmed into batts of insulation of convenient sizes. The final product has unique and high qualities among them; Fire resistant and non-combustible Excellent acoustic blocking properties Up to 75% of composition is recycled Manufactured from sustainable natural material Better insulator than fiberglass Not easily degrading hence durability and long-term performance No stapling needed Prevents molding and mildew as it permits the escape of moisture Rock wool insulation is applied in the insulation of such materials as attics, floors, walls, crawlspaces as well as ceilings. Rock wool fiber is however found to excellent insulators for rooms aligned to the northern side of a house and for spaces that require maximum sound deadening. The thermal conductivity performance of an insulation material is a factor moisture content, density of the material, porosity and mean difference in temperature(Bingham 2009, p. 169). The thermal conductivity of polystyrene has the highest thermal conductivity of up to 5.5 per inch followed by fiberglass at R-3.8 per inch and lastly rock wool at R-2.8 per inch of thickness. These values indicate that polystyrene is the densest of the three insulation materials and rock wool the least dense. When the temperature of the insulation materials is increased, the thermal conductivities also change and the degree of change is depending on the density. The higher the density of the material, the lower the sensitivity to changes in the thermal conductivity. In this regard, polystyrene which has the highest density (49.3kgm-3) shows the least sensitivity to temperature changes while rock wool exhibits the greatest deviations(Bennett 2009, p. 87). References Bennett, FL 2009, Construction in Cold Regions: A Guide for Planners, Engineers, Contractors, and Managers, 3rd edn, John Wiley Sons, Manchester. Bingham, PA 2009, Fiberglass and Glass Technology: Energy-Friendly Compositions and Applications, 3rd edn, Springer Science Business Media, Yugoslavia. Carey, M 2012, Home Maintenance For Dummies, 2nd edn, John Wiley Sons, New York. Elpel, TJ 2010, Living Homes: Integrated Design Construction, 3rd edn, HOPS Press, Virginia. Harley, B 2002, Insulate and Weatherize: Expert Advice from Start to Finish, 3rd edn, Taunton Press, Kansas. Learning, C 2012, Green Building: Principles and Practices in Residential Construction, 4th edn, Cengage Learning, Red Deer. McElroy, DL 2005, Insulation Materials, Testing, and Applications, 4th edn, ASTM International, Longmont. Seville, C 2012, Green Building: Principles and Practices in Residential Construction, 5th edn, Cengage Learning, London.

Student Business and Milton Friedman Essay Example

Student: Business and Milton Friedman Essay This is a research of analyzing the statement of Milton Friedman, which was posted on the New York Time in 1970. Following his idea we can see that the business need to do the best to increase its profit which he called that is social responsibility. However the changing of the world has denied his idea of social responsibility of a business by figure out the demand from consumer or shareholder, high pressure of the globalization to business. All of that factors has change the culture and the vision of business in the last decade. In the other hand, Milton Friedman had a forever right idea which is a business must â€Å"stays within the â€Å"rules of the game†Ã¢â‚¬ . Although his idea of social responsibility has been denied, the idea of a business must follow the rules and regulation will have been right. I. Introduction â€Å"There is one and only one social responsibility of business – to use its resources and engage in activities design to increase its profits so long as it stays within the rules of the game†¦Ã¢â‚¬  (Milton Friedman, 1970) According to the statement of Milton Friedman at the time of 1970, his vision of business is about the using the resources of the company in activities to design to increase its profit as long as possible. Milton Friedman has described business as a game that has the rules that every businesses must follow to survive and to win the game. We will write a custom essay sample on Student: Business and Milton Friedman specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Student: Business and Milton Friedman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Student: Business and Milton Friedman specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Base on the statement of Milton Friedman we can recognize the significant factor of a business to be run smoothly and strongly is not only engage in increasing its profit but also follow the rules which considered as laws or legislation of the market that it taken in. In the other point of view, the game in the statement of Milton Friedman can be seen as the area or the countries that a business is joining which each of the area or country has its own rules. There for, business must â€Å"stay within the rule of the game†. II. From a perspective accounting, what are the â€Å"rules of game† that businesses must follow? From a perspective accounting, the rules of game that business must follow are the three level of accounting which are rules of Company legislation, Accounting standard and Stock exchange which apply to accounting entities. 1. Company legislation Company legislation applies to all companies, although public companies have more stringent rules than private companies. Specifically companies are required to present to share holders at an annual general meeting audited statements which comply with accounting standard. There are some company legislations, which are created by Australia Accounting Standard Board (AASB). For instant: First-time Adoption Of Australian Accounting Standards (AASB 1): This compiled Standard applies to annual reporting periods beginning on or after 1 January 2013 but before 1 July 2013. Early application is permitted. It incorporates relevant amendments made up to and including 18 December 2012. Prepared on 29 April 2013 by the staff of the Australian Accounting Standards Board. The objective of this Standard is to ensure that an entity’s first Australian-Accounting-Standards financial statements, and its interim financial reports for path of the period covered by those financial statements, contain high quality information that: a) is transparent for users and comparable over all periods presented; b) provides a suitable starting point for accounting in accordance with Australian Accounting Standards; and c) can be generated at a cost that does not exceed the benefits. (Source from Australian Accounting Standards Board 2013) . Accounting standard Accounting standard are the accounting rules that accounting entity need to follow in reporting the financial statement. Accounting standard concerns with how assets and liabilities should be measureed in identified in the statements. Traditionally each country develop it own standard. In Australia, every business entity need to follow the Australia accounting standard which is set by Austrailia Accounting S tandard Board (AASB). Here are the two accounting standard set by AASB: Statement of Cash Flows (AASB 107) This compiled Standard applies to annual reporting periods beginning on or after 1 January 2013 but before 1 July 2013 for for-profit entities. It takes into account amendments up to and including 18 December 2012 and was prepared on 10 May 2013 by the staff of the Australian Accounting Standards Board (AASB). Information about the cash flows of an entity is useful in providing users of financial statements with a basis to assess the ability of the entity to generate cash and cash equivalents and the needs of the entity to utilize those cash flows. The economic decisions that are taken by users require an evaluation of the ability of an entity to generate cash and cash equivalents and the timing and certainty of their generation. The objective of this Standard is to require the provision of information about the historical changes in cash and cash equivalents of an entity by means of a statement of cash flows which classifies cash flows during the period from operating, investing and financing activities. (Source from Australia Accounting Standard Board 2013) Property, Plant and Equipment This compiled Standard applies to annual reporting periods beginning on or after 1 January 2013 but before 1 July 2013. It takes into account amendments up to and including 10 September 2012 and was prepared on 10 May 2013 by the staff of the Australian Accounting Standards Board (AASB). The objective of this Standard is to prescribe the accounting treatment for property, plant and equipment so that users of the financial statements can discern information about an entity’s investment in its property, plant and equipment and the changes in such investment. The principal issues in accounting for property, plant and equipment are the recognition of the assets, the determination of their carrying amounts and the depreciation charges and impairment losses to be recognised in relation to them. (Source from Australia Accounting Standard 2013) 3. Stock exchange A  stock exchange  is a form of  exchange  which provides services for  stock brokers  and  traders  to trade  stocks,  bonds, and other  securities. Companies, which are listed on a stock exchange market must comply with the stockexchange financial disclosure requirement. These companies need to follow the rules and regulations of trading in stock exchange which are forced by the government. This is an example for rules of stock exchange which are set by AASB. Fair Value Measurement This compiled Standard applies to annual reporting periods beginning on or after 1 January 2013 but before 1 July 2013. It takes into account amendments up to and including 18 December 2012 and was prepared on 10 May 2013 by the staff of the Australian Accounting Standards Board (AASB). This Standard: (a) defines fair value; (b) sets out in a single Standard a framework for measuring fair value; and (c) requires disclosures about fair value measurements. 2 Fair value is a market-based measurement, not an entity-specific measurement. For some assets and liabilities, observable market transactions or market information might be available. For other assets and liabilities, observable market transactions and market information might not be available. However, the objective of a fair value measurement in both cases is the same – to estimate the price at which an orderly transaction to sell the asset or to transfer the liability would take place between market participants at the measurement date under current market conditions (ie an exit price at the measurement date from the perspective of a market participant that holds the asset or owes the liability). 3 When a price for an identical asset or liability is not observable, an entity measures fair value using another valuation technique that maximises the use of relevant observable inputs and minimises the use of unobservable inputs. Because fair value is a market-based measurement, it is measured using the assumptions that market. (Source from Austrailia Accounting Standard Board 2013) Therefore, in an accounting perspective, the â€Å"rules of the game† that businesses must follow are the rules and regulation in three levels of acting. Those rules and regulations are the standards that all business must go behind to ensure their business is going within the circle of businesses rules. In the other hand businesses need to have ability to keep update on legislative and regulatory matters and changes, and determine the effects on business performance, mangement planning and decision-making. III. In the current environment, is Milton Friedman’s statement as relevant in 2013 as it may have been in 1970? â€Å"There is one and only one social responsibility of business – to use its resources engage in activities designed to increase its profit so long as it stays within the â€Å"rules of the game † (Milton Friedman, 1970) This is the statement of Milton Friedman which was posted on New Times Magazine, 1970. This famous statement has became the debated and conflicted topic until now. Carefully reading this statement, we see the two points of a business need to consider from Milton Friedman. Firstly,we will analyze the statrment of â€Å" one and only one social resposibility of business – to use its resources to engage in activities designed to increase profit † what we can directly understand of this statement is about the significance of the profit to a business due to its social responsibility. Milton Friedman asserted that â€Å"one and only one social responsibility† of a business is to increase its profit. We can deny that in business, a company need to get the profits to support for its survival and development. Yes, profit is the blood of the company however in modern business this idea is not so true at all. Nowadays, people is thinking more and more about the â€Å"social responsibility† of a business which is not as simply as it was in 20th decade which business’s social responsibility is to increase profit. In another point of view, business is presently facing an uncertain competitive environment with multiple demands and pressures from customers and numerous stakeholders. In modern business, people are now more concerned about ethics business, environmental responsibility and community responsibility which are changing due to the demands and need of consumers as well as the globalization. Ethics business concern about serious and high-profile breaches of corporate ethics resulting in damage to employees, shareholders, communities, and the environment—as well as share price—have contributed to elevated public mistrust of corporations. Therefore, demand for companies that are ethically governed is up. Sometime, people think that businesses, need to have obligation to contribute to community, society become increasingly expect business to have obligation to the society that it is located, the obligation to its employees and customers that it serves. Environmental responsibility is the obligation of a business need to have to the environment. For example of Exxon in 1989, in an accident of oil spill Exxon come into a depress situation of decreasing in sale volume. Therefore, Exxon needed to take responsibility to fix their mistake to recover after the scandal. In this point of view, a business MUST have the responsibility to environment that they take their business in. Environment responsibility nowadays is becoming a serious problem that people most pay attention which is considered as a significant obligation of the social responsibility. Community responsibility of a business came into people’s mind as the ethics and morality in business. The community responsibility is relevant to the human-being treatments which the behaviors of employers to employees is also a consideration. China, the paradise of labors which is now the biggest factory in the world. In some times, Chinese labors face to very bad employers who give them terrible working condition and poisonous working environment without any protect equipment and end of the month they just give them a small amount of salary in some companies they not even give money to the workers in 3 or 6 months. Therefore, businesses are now facing with many responsibilities that they to assume. Consequently, social responsibility is raising many arguments and debates in worldwide. What business do, they should thinking about their responsibility wisely. Because in the modern economy environment, the definition of social responsibility is not as correct as Milton Friedman said â€Å"†¦one and only one social responsibility of business – to uses its resources engages in activities design to increase its profit†¦Ã¢â‚¬  the demands of shareholder and pressures from consumer and the globalization has taken business into a higher social responsibility that they should follow. The other idea that we need to look at Milton Friedman’s statement is the â€Å"rule of the game†. Milton Friedman has described business as a game which has the rules that every businesses must follow for its survival and victory of the game. Base on the statement of Milton Friedman we can recognize the significant factor of a business to be run smoothly and strongly is not only engage in increasing its profit but also follow the rules which considered as laws or legislation of the market that it taken in. In the other point of view, the game in the statement of Milton Friedman can be seen as the area or the countries that a business is joining which each of the area or country has its own rules. There for, business must â€Å"stay within the rule of the game†. The world is now gradually getting acquainted to globalization. Globalization is now changing the way of business in over the world. But there are some barriers that international business need to put their mind on is the rules and the regulations are different among countries. Even the material fish in Vietnam is very low but they must follow the rules of USA to increase the selling price when Vietnamese fish come into their market. They are the rules and regulation that business have to research and must follow in a market/country, especially with the international businesses. In my opinion, due to the statement of Milton Friedman business must â€Å"stays within the â€Å"rules of the game†¦Ã¢â‚¬  has been a extremely correct idea until now. Businesses – they need to know and must obey the regulation in any way to survive in the economy. According to Friedman statement we can see that the world may change for some situations but following and complying the rules and regulation to survive had been never wrong. Basically, human community are living in the rules of nature as well as businesses survive in the â€Å"rules of the game†. IV. Conclusion To cut a long story short, there are two main ideas of Milton Friedman in his statement that we need to think about. Firstly, meaning of the first part of this statement is to emphasize the social responsibility of a business. It is clearly that the modern economy requires the business to have more social responsibility on what it does to make and increase it profit. The demand and high pressure of globalization on business enquire the adoption to have more obligation and duty to society such as environment, community or even thinking about ethic business. Moreover, business is now moving to the trend of humanity in which people believe that a good business should keep going on having good social responsibility beside its first target of increasing its profit. Secondly, this statement gives us a wonderful vision of Milton Fried about doing business and in my opinion, it will be never change until there is no business exist on earth. Because of the differentiation of geography, cultural and economic factors there always many rules of business in different market that they join in. Therefore, businesses need to research and follow the rules and regulation of the market or the country that enter. In addition, Milton Friedman has described the market/country as a game which has its own â€Å"rules of game† for the players who is the business. In the other hand, the modern economy asks business to keep â€Å"up to date† on legislative and regulatory matters and changes, and determine their effects on business performance, management planning and decision-making. Whatever the business do is just for the final goal which is to increase its rofit but forever and never a business can be success without staying within the â€Å"rules of the game†.